History of Coffee
 
 
The legendary White Coffee is one of the Malaysian’s favourite beverages with a history of more than half a century. It can be traced all the way back to the 1950’s. One fine day, there was a skilful coffee brewer with 30 years of experience. He experimented a roasting method without adding sugar, margarine, or any other ingredients that are used to roast traditional coffee. He uses low-heat temperature roasted coffee beans, and serving the less acidic coffee with a mixture of evaporated skim milk. Thus, a whole new level of fragrance is created. It is smooth and has a memorable taste – that is the first generation of White Coffee.

White Coffee is not white in colour. However, it is referring to the method it is being roasted – Only the finest luxury coffee beans are selected, through low-heat temperature roasting and a special process to remove the caffeine. Such roasting technic also removes the bitterness and lowering the caffeine content to a minimum. No additives are added to enhance the coffee flavour, which is soothing to our body and it retains the original flavour and colour of the coffee. Compared to traditional coffee, White Coffee’s colour is lighter and the taste is pure. Hence, the word “White” Coffee is made.

White Coffee does not contain wheat, corn and other impurities. Generally, it does not contain sugar while roasting. It has low calories and low in caffeine. It does not contain any additives, which gives you natural and pure coffee aroma.

To enhance the best flavour, our company uses three of the finest White Coffee beans which are Arabica (imported from Java, Indonesia – a famous place for the production of Arabica), Robusta (imported from South America, Brazil) and Liberica (a very exquisite type of beans and grown in Malaysia). These beans are roasted in low-heat temperature to remove the bitterness, then mixed with creamer and sugar obtained from sugar cane, producing an affordable drink which brings sheer happiness and satisfaction to those who consume it.
 
传说白咖啡是马来西亚的土产、国货，在马来西亚已经有逾半世纪的悠长历史。追溯它的历史得从1958年谈起，传说有一位在咖啡店里泡咖啡的老师傅，泡了整30年的咖啡，有一天他试引用去芫存箐的方法，不添加糖胶、植物油或任何配料去炒咖啡，然后混合脱脂蒸发奶精，自创出另一风格的味道香浓，香滑可口，入齿留芳的第一代传统白咖啡。
 
白咖啡并不是指咖啡的颜色是白色的，而是指采取上等名贵咖啡豆，经低温（中轻度）烘培及特殊工艺加工后大量去除咖啡碱，去除高温碳烤所产生的焦苦与酸涩味，将咖啡的苦酸味、咖啡因含量降到最低，不加入任何添加剂来加强味道，甘醇芳香不伤肠胃，保留咖啡原有的色泽和香味，颜色较比普通咖啡更清淡柔和，味道纯正，故得名为白咖啡。

白咖啡完全不掺杂麦粒、玉蜀黍粒等杂质，一般不含糖，低热量，咖啡因低于10%，不含任何添加剂，可以直接冲泡，保持了天然咖啡的纯正香味。

為求更高層次口感，本公司的白咖啡採用三種上等咖啡豆，阿拉比卡（ARABICA 是从印度尼西亚一个出名生产阿拉比卡的地方-JAVA爪哇进口），罗布斯塔（ROBUSTA是从南美洲-BRAZIL巴西进口）及 利比里卡 （LIBERICA是马来西亚少量而珍贵品种的咖啡豆）通過低溫烘焙以去除焦苦酸澀味，並與上等棕榈油提炼出来的植脂末（非乳脂奶精）與天然蔗糖結合，營造出人人皆負擔得起、喝出幸福滿腔的滋味。